The Kenya Tourism Board (KTB) in partnership with the United Bank for Africa (UBA) has launched the first Magical Kenya Prepaid Travel Card.
The Magical Kenya Prepaid Travel Card is a culmination of the partnership between KTB and UBA to promote travel to Kenya by travelers across the African continent.
The card, which is designed with an embedded loyalty platform, will allow accumulation and transfer of points within the hospitality sector and encourage tourists to travel freely.
The Magical Kenya Prepaid Travel Card will target West African nationals who travel for corporate, educational, medical as well as leisure purposes within Africa.
The travel card will be distributed across the UBA Bank’s footprint to customers and potential customers. This translates to an untapped market of over 5 Million card users in Nigeria, Ghana and Senegal.
The loyalty program on the card and merchant affiliation will be managed by eGiftAfrica and Go Places.