Africa should embrace sustainable tourism practices

Zurab Pololikashvili, UNWTO Secretary-General

United Nations World Tourism Organisation (UNWTO) secretary-general, Zurab Pololikashvili has stressed to African tourism and environment ministers the need for the continent to embrace the key principles of sustainable tourism practices.

“It’s not just about being altruistic. It makes economic sense. Indications are that the number of travellers staying in eco-friendly or ‘green’ accommodation could double with 65% of global travellers expressing this intention versus 34% who stayed in one or more in 2016,” he said at a meeting of African ministers of Tourism in Berlin.

The ministers were meeting to finalise a strategy to promote sustainability and responsibility in tourism through their government tourism or environmental agencies.

The meeting came amid lack of interest by African governments to enforce sustainable tourism, which was largely led by the private sector.

“Where tourists stay on holiday plays a pivotal role in the enjoyment of their trip, so it also plays an increasingly important role in helping people to travel sustainably,” Pololikashvili said.

The UNWTO chief said sustainable tourism was an initiative the United Nations Specialised Agency for Tourism, has been mandated to facilitate.

His role was to promote tourism’s role in five key areas such as inclusive and sustainable economic growth; social inclusiveness, employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage, and mutual understanding, peace and security.

Pololikashvili said the key focus areas for the development of the tourism sector in Africa, was to mobilise and respond in a targeted way to requests of individual African member countries in line with the UN Sustainable Development Goals geared towards poverty alleviation.

UNWTO regional director, Elcia Grandcourt said their agenda for Africa was to deliver on key priority areas for the region by innovatively approach the acceleration of development of the tourism sector.

“International tourist arrivals in Africa are expected to grow from 58 million to 134 million in the next couple of years. So Africa must be prepared for the quantum leap forward,” Grandcourt said.

“Our focus, therefore, is to advocate the brand Africa; promote travel facilitation i.e. connectivity and visas; strengthening tourism statistics systems; expanding of capacity building; promoting innovation and technology; advancing the sustainability agenda; empowering youth and women in tourism and promoting cultural heritage among others.”


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