Africa Travel Week unveiled content programme for 2022


With just over a month to go before Africa Travel Week (ATW) kicks off at the CTICC, excitement is running high in the industry. The globally-renowned travel and tourism event offers a unique platform for industry players who wish to increase their visibility, enter new markets, launch new products, assess the current industry landscape, generate sales leads, and network. A diverse portfolio of speakers is bringing a wealth of expertise to the event.

Africa Travel Week, including flagship shows WTM Africa and ILTM Africa, has unveiled an exciting and highly informative content programme for 2022 that will help travel and tourism players hone industry knowledge while gathering new insights.

The trade show, which is taking place at the Cape Town International Conference Centre between 11 and 13 April, will allow travel industry leaders to reconnect and catch up on trends and developments in the African tourism space. This opportunity to meet with fellow members of the travel and tourism industry is highly anticipated because it is the first time the event has been hosted in person since the advent of the COVID-19 pandemic.

“This year’s event promises to be highly informative; a truly useful platform for all industry members,” says Martin Hiller, Creative + Content Director: Travel, Tourism and Creative Industries at RX Africa. “We’ve carefully designed our programme with an eye to shining the spotlight on opportunities for travel to Africa. Against this backdrop, our various activities are geared to inspire, educate and help rebuild the travel and tourism industry.

”In line with this objective, a wide range of topics has been slated for discussion, including a look at new types of tourism, such as culinary tourism, and where, how and why to travel in 2022 and beyond. Other issues that will be examined include diversity in the industry, with a look at the rise of female rangers in Africa, regenerative tourism practices, and the current and future challenges facing Africa’s industry.

Delegates will also have a chance to take part in discussions around managing Africa’s reputation, understanding how to tap into new source markets, and the future of African tourism. Speakers at the event include industry heavyweights such as Jon Howell, Holly Budge, Maggie Mutangiri, Beks Ndlovu and Septi Bukula. For a full overview of the content programme, click here. A comprehensive overview of the speakers can be found here.

The content sessions hosted by experts and speakers are to be augmented by several bolt-on conferences, including EQUAL Africa, the African Tourism Investment Summit (ATIS), the Responsible Tourism Africa Conference, Travel Forward and IBTM Africa.


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