Alhaji Lai Mohammed who is the Minister of Information and Culture of Nigeria has declared that a tripartite partnership including the Ministry, global news leader CNN and the UNWTO (United Nations World Tourism Organization) would be sealed with an aim to leverage Nollywood to boost tourism in this country.
The Minister had announced the plan at the Annual General Meeting of the Nigerian Association of Tour Operators (NATOP) in the region of Lagos on Tuesday.
He said that the talks are at an advanced stage. The purpose, he mentioned is to establish an effectual partnership to utilize their comparative advantage in film production through Nollywood to promote tourism in Nigeria. Khalji Mohammed asserted that this is an untrodden path but they are determined to make it succeed.
The Minister appealed to the tourism stakeholders to work in collaboration with the Federal Government to make sure that the 2018 UNWTO CAF Meeting is successful.
Recently, Nigeria had won the right to conduct the annual UNWTO CAF Meeting in Abuja in the year 2018.
The Minister feels that though this is not the very first time Nigeria would be hosting this meeting, but then they would make the best efforts to leverage the meeting as an important platform to promote Nigeria as a popular tourist locale. He is encouraging the private sector to partner with the government to grow the tourism sector and offer the necessary skills, ingredients for growth and skills.
He thinks that this would be instrumental in creating direct as well as indirect employment through tourism.
Therefore, Nigeria would be positioned as an all-year-round tourism destination and also be established as an acceptable vacationing spot.
He said that as a part of the attempts to upgrade the ranking of Nigeria on the Tourism Competiveness Index of the World Travel and Tourism Council, the government has set up a Presidential Council on the Ease of Doing Business. He also mentioned that infrastructural improvements would be made at the Abuja Airport and the new Immigration Regulation 2017.